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The New Era of Magic on Instagram: Full-screen Home Feed

Instagram never stops amazing us. While the rest of the world struggles to stay afloat in these difficult economic times, it's great to watch how Instagram is swiftly developing new features and functions to address key business challenges and help people support their favorite brands.


Keeping up with what's new on Instagram has never been more difficult than it is now. Almost every week, Instagram introduces new features. It is always changing and introducing new features (now faster than ever), and we are sure you still want your business account to catch up with new trends and bring new magic to your content. The Media Rahat team has prepared the latest Instagram update you may not know about and don't know how to utilize to assist you in staying up to speed with the latest updates and modifying your business to them.





This month, Instagram's CEO announced that the company is developing a more immersive experience in the app's primary home feed. This means that the video will take up more space and become a larger component of the feed. Both photographs and movies will fill more of your screen, which means that the format will be taller. The purpose of these feed adjustments is to figure out how users want to interact on mobile and whether the 9:16 format is better for a mobile-first experience. When we compare it to TikTok, we can see that they are already full-screen by default, so this move could be due to the competition.


What does this mean for Instagram's future?


Without a question, this change refers to a new era for Instagram. The new full-screen Home feed works in the same way as Instagram Head, putting suggested video content at the top of the app. While static picture posts from your following and favorites lists will still be accessible via dedicated drop-down tabs, we'll see far fewer of them in the default home feed. It also raises the question of where Instagram Stories will live as the platform matures with new features.


The message is clear:

Instagram Reels will be the preferred format in 2022. Fortunately, you don't need a big-budget video production company to make fantastic Instagram Reels. Layering many photos to the beat of an audio clip is one example. With a stream of suggested video content at the center of the platform, Instagram is set to become a lot more like TikTok, and if you want to be successful on Instagram in 2022, it's time to jump onboard with Reels!


How do you feel about Instagram's new updates and do you think they will fit into your business account? Don't worry, because, with every new trend, our team always has your back!


Follow us for the latest marketing news, and we'll make sure to inform you about the greatest solutions and ideas.


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